Gallery - Gripple Plus Case Study

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The first Gripple was used in the UK fencing market in 1987. Twenty years and 200 million units later, this same product was still servicing the fencing and vineyard market. New strategies and future product opportunities needed to be identified.

The first Gripple was used in the UK fencing market in 1987. Twenty years and 200 million units later, this same product was still servicing the fencing and vineyard market. New strategies and future product opportunities needed to be identified.

Driven by continuous innovation and a cultural desire to stay ahead of the competition, the concept for the Gripple Plus range was born. The challenge was to deliver products that met the demands of the market both at the present time and in the future.

Driven by continuous innovation and a cultural desire to stay ahead of the competition, the concept for the Gripple Plus range was born. The challenge was to deliver products that met the demands of the market both at the present time and in the future.

By designing and launching three new patented products simultaneously, we created a family of products that preserved the loyalty of existing customers in our seventy-five export countries, as well as opening up new markets to ensure that Gripple remained on top.

By designing and launching three new patented products simultaneously, we created a family of products that preserved the loyalty of existing customers in our seventy-five export countries, as well as opening up new markets to ensure that Gripple remained on top.

Following extensive market research, the main drivers were identified as: Easier wire entry, Better grip on high tensile wire, Improved load bearing, Optimal corrosion resistance, Adjustability, Range rationalisation

Following extensive market research, the main drivers were identified as: Easier wire entry, Better grip on high tensile wire, Improved load bearing, Optimal corrosion resistance, Adjustability, Range rationalisation

With a Gripple being produced and sold every second, it was crucial that every stage of the project was managed to plan, from initial concepts to prototype testing.

With a Gripple being produced and sold every second, it was crucial that every stage of the project was managed to plan, from initial concepts to prototype testing.

Using full product engineering, FEA and Patent Management, it was absolutely essential to deliver an effective product design - on time and on budget.

Using full product engineering, FEA and Patent Management, it was absolutely essential to deliver an effective product design - on time and on budget.

With a project target to deliver 20 million units in the first year, development tools for major components were not only key to the design, progression and testing of the product itself, but for the design of the assembly and auxiliary machines too.

With a project target to deliver 20 million units in the first year, development tools for major components were not only key to the design, progression and testing of the product itself, but for the design of the assembly and auxiliary machines too.

The product design went through several iterations prior to final product design to ensure we met all our customer needs.

The product design went through several iterations prior to final product design to ensure we met all our customer needs.

With machines scheduled to run 24/7 in the peak season, it was paramount that components were designed to facilitate efficient high-volume production whilst adhering to strict manufacturing cost targets.

With machines scheduled to run 24/7 in the peak season, it was paramount that components were designed to facilitate efficient high-volume production whilst adhering to strict manufacturing cost targets.

Design partnerships ensured that all component suppliers were fully aware of the criteria and that machine manufacturers accommodated the tolerances agreed with component suppliers. The project team extended well outside the four walls of Gripple

Design partnerships ensured that all component suppliers were fully aware of the criteria and that machine manufacturers accommodated the tolerances agreed with component suppliers. The project team extended well outside the four walls of Gripple

Through weekly project meetings involving all the competencies within Gripple, the Gripple Plus was launched at Vinitech in Bordeaux in 2006. In its first year it delivered a 16% growth, exceeding all expectations.

Through weekly project meetings involving all the competencies within Gripple, the Gripple Plus was launched at Vinitech in Bordeaux in 2006. In its first year it delivered a 16% growth, exceeding all expectations.